Social Media Consulting

Answer this - 

• Do you offer a product or a service for your customers? (Are you a dentist, lawyer, restaurant owner, car garage, massage parlor..?)
• Do you hear the online hype and wonder what it is all about? (what the heck is a tweet?)
• Do you have limited marketing budget but what to get more done? (I don't have thousands to spend, haven't you heard its the recession dude)

You need Social Media Marketing. Why now?

Ever since man has been creating products and services, their customers have been talking about it. Either to their families or friends or other people who use that service. But now, Thanks to the internet, those conversations are now happening online as well. And in the last few years, social media has given customers an huge ability to exchange ideas and information about you, your business, your competitors and your industry.If there are conversations happening online that involve you and your business, can you really afford not to join those conversations? Not, really. 

Its all about Relationship 

The best marketing any product of service can get is referral or word of mouth marketing. A good review by one paying customer far outweighs the benefits of an ad in a local newspaper or a coupon in some valuepak books. Your customers may be using social networks and blogs to talk about you right now, somethings good and somethings not so good (yikes). But if you use these same social media channels to interact with them, then you are talking with your customers. Show them what value you provide, understand what their needs are. This will help you understand your customers, and they you.Your marketing will become more effective and more efficient. And more effective and efficient marketing costs less.

If you are not making use of the tools and focusing on connections, you are losing out. The relationships that these tool help facilitate will give your business the edge that might be missing.
 

What Value can I provide? 

First thing, help you change the myth

• its not hard
• its not expensive
• its not time consuming.

Step 1: Set your Social Media Strategy

What is your most effective way to connect with customers?

Every service or product or business is different and has its own target audience and niche market. I will work with you to identify your target niche and what are the best ways to connect with them.Based on your goals we will together formulate a strategy that will best support your goals.

• You may have a need to send out newsletter.
• You may already blog.
• You may need a blog. 
• You may have a facebook profile but not a fan page.
• You might be on google local but not on foursqaure.
• You may need location based geotagging.
• You may already be on twitter, but are you using it to its potential. 
• You may have used youtube, but how does that help you. 

Step 2: Set your Tools/Brand monitoring

Based on your needs and goals, i will help you create your profile across multiple social network platforms. Make no mistake the goal is to help you set up and then TRAIN YOU so you can become your own marketing department and Public relations manager. There will be no advantage for you to have me set you on the right track but not make you self sufficient.

A lot of small business and companies end up spending a lot of money on fancy websites but do not update the website on a constant basis. That may well be the nature of your business, but having a blog eliminate the need for financial overhead and might be a simple and effective method to connect and speak out your business initiatives.

We’ll go through not only setting up tools to help you monitor feedback from your customers on social media sites, but I’ll also coach you on how to respond to this feedback in order to facilitate a healthy and positive interaction.

Step3: Rinse and Repeat

Let me repeat, the goal is to help you set up and then TRAIN YOU so you can become your own marketing department and Public relations manager. There will be no advantage for you to have me set you on the right track but not make you self sufficient.The only way you will have a benefit of engaging me on your project is if you learn to use the tools that we will implement.

I will help you set up your tools and will also help you monitor your results to see how the goals are met and what can be done to improve.

Fees
Fees for consulting services vary by the scope of the project. Please feel free to request a custom quote by emailing me at snsundar@gmail.com.