Mumbai's Dabbawalla

Mumbai's Dabbawalla's are a testimony to the Keeping it simple Principle. Check this video out to learn more.

Their Website http://www.mydabbawala.org has an interesting section that talks about the Top 10 reasons to use their service. Reading them i realized how cleverly those reasons have been compiled. They use classic marketing technique of making an emotional connection, highlighting their USP and Plain and simple stating facts.

Emotional Connection:

• Save your hard earned pennie
• Do you not love your mother or wife and like to eat food made by her?
• By using their service build india's image, give employment to 5000+ families and promote Indian/Marathi culture

State Facts

• Home made food is best for health and because health is wealth.
• Outside junk foods may take your life and makes you sick.
• The Local train of Mumbai are always very crowed and its hard for you to carry your lunch box.
• Home made food keeps your doctors bill down and there are fewer absences from office due to poor health.
• In fact bad food is the reason #1 of all the diseases.

Highlight your USP

• The delivery charges of Rs 250 - 300 per month is very nominal and reasonable.
• By using their services you are getting hot food safely deliver in your office
• Reliable services and their performance and accuracy match six sigma standards.
• The Clincher ! The DabbaWalas never go on strike.

At the end of the day however a great product or service needs no marketing.

Now can you please start some delivery in the Bay Area.

Why do people spend time on Social Media?

It boggles many minds, earns plenty grins, but the question remains as mystic as the answer. Why do people spend time on Social Media ? Any smart answers ??

Harvard Business School Professor Mikolaj Jan Piskorski has spent years researching this and is featured in this interesting article http://hbswk.hbs.edu/item/6156.html . Here are some interesting finding !

What do people do !

• PICTURES - People love looking at pictures.
• 70% of all actions are related to viewing pictures.
• Turns out most men look at pictures of women they don't know,
• followed by men looking at pictures of women they do know and
• Women look at other women's pictures they know.
• Women profile's receive two-thirds of all page views.

Causing Break ups?

• Lot of guys in relationships looking at women they did'nt know.
• It's an easy way to see if anyone might be a better match.
• Online networks act as cover, you know everything about someone without being in their face.

Twitter Truths !

• 90% of tweats comes from 10% of Tweeters.
• there are more women on Twitter than men,
• women tweet about the same rate as men,
• but men's tweets are followed by both sexes much more than expected.

Google's Tribute to MK Gandhi

Google, the internet search engine giant today showcased MK Gandhi, on its home page. A great tribute to the Father of the Nation on his 140 birth anniversary, also known as Gandhi Jayanti.

Now if only the banks, schools and offices also decided to celebrate this, wouldnt that be awesome !